This stop is in Saddlebrook, near Tampa, Florida. Here I learn about waiting. Also, important marketing lesson about helping customers more.

For more information:

www.terrybrock.com
terry@terrybrock.com

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Why can't companies work harder to help their customers by adapting standard procedures? Here I am at a hotel, needing to get work done, needing to even catch a quick nap. The hotel took 3 hours to open a room. Somehow I think they could have cleaned one room in that time. Gary Hamel suggested that hotels allow for a 24 hour period. Whenever you arrive, they have a room and you can purchase a 24 hour block. This would be easier for them and more convenient for customers.

Think about how you can go "outside the box" to help your customers. This will be easier for them and help you on your bottom line.

At any rate, I had a pleasant time joking with the people there, laughing and having fun as I waited. They eventually got me into a room and I met with my clients. Fun time for all! Key lesson learned---roll with the punches and enjoy life as we go!