Look at what McDonalds is doing in Australia with McCafe. They are competing head-on with Starbucks and offering some interesting choices. Watch this video as Dr. Craig Duvall takes us on a tour of a Melbourne, Victoria McDonalds and their new McCafe.

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McDonalds isn't what it used to be. They have adjusted to the needs and demands of the marketplace. If they can do it, shouldn't we also be adjusting, offering new products and serivces and more? Watch this video of what is happening in Australia with McCafe and think about how you can expand and offer additional services to your marketplace to address new demands.