I can’t believe they allow this in advertising! Have you seen this? The cell phone companies (yes, those much-beloved companies that everyone adores and raves about how good their customer service is —- NOT!) have done it again.

Recently I was looking at some possibilities for connecting my laptop to the Net through the Wireless cards now available. This is a great service and I’ve used it before form a couple of different carriers.

Recently, however, I hit the roof when I saw the new-fangled rip-off they are perpetrating. This is not from just one carrier but several are doing it. They advertise “unlimited” usage and then they have that tiny little asterisk next to the word “unlimited.” Come to find out what they mean by “unlimited” and what you and I mean are two different concepts — and you get ripped off as a result.

That cute little asterisk they put in there is to show that they define “unlimited” as only 5GB per month. That is NOT unlimited. It has a limit! I don’t know about you, but where I grew up, out in the country, we said that “unlimited” means, well, unlimited — no limit. Well, golly! I guess the new way of doing things is to put a LIMIT on UNLIMITED!

I could understand if they said access was $X up to 5GB and then $Y for each megabyte over that. No problem. I understand they can’t give everyone 900 Terabytes of download bandwidth every day and stay in business. However, don’t tell me it is “unlimited” when it is not!

See the problem is that hype erodes your credibility. Think about it. When you hear too much hyperbole in a marketing pitch, don’t you just feel the hairs on the back on your neck rise? When a company resorts to way too much hype it hurts any trust that had previously been built. Yet, this is what a lot of companies have resorted to in this economy. I guess they think that by inflating the hype factor, they can get more business.

That is not what Relationship Marketing is about. Real Relationship Marketing — the kind we believe in and the kind that works — eliminates the asterisks from advertising. Be honest with people. If the cellphone carriers limit it to 5GB that is fine. We understand. They can charge more for more use and any serious businessperson will understand and adapt usage accordingly. Just don’t tell me “unlimited” in the ad with a cute little weasel asterisk. You only hurt your own creditability — and ultimately sales.

This all comes from the a lack of “other thinking.” By this I mean thinking of the problem from the other person’s point of view. See the problem —- and write your marketing — from the other person’s point of view. Think of a real customer and think about what he/she is going through. Then design your marketing around that. Being real and transparent gives you a competitive advantage in a world of way too much hype.

Hype erodes your creditbility. The worst part of it is that the damage can be permanent or take a lot of time, money and effort to overcome. It is better to be real, genuine and fair with customers.

Use technology to leverage what you can do to help more people in ways that generate more value for them. A good example of that is what the people at Nuance Software are doing with their Dragon Naturally Speaking and MacSpeech Dictate products. I’ve just been evaluating both of these on the Windows and Mac platforms recently.

These products help you talk into your computer and then turn the speech into text. It is a great way to “talk a letter” to a prospect a client or important contact. You can talk faster than you type. Using a tool like these helps a lot.

Their newest versions give increased accuracy and I’m very impressed. To see more about them watch the video interview I had with Peter Mahoney of the Dragon Division at Nuance Software. He not only talks about what the products do but also discusses how real-world people are using these products to solve real problems. To see the video go to: http://tinyurl.com/m8vslx. Watch particularly for the part where you discover how to talk into your portable cell phone and have speech translated into text. Amazing technology!

And that is the way to succeed in today’s economy. Find products that help people in a real way. Drop the hype. Drop the asterisks and provide serious, genuine products that help people get their work done faster, easier and make it more convenient to connect with others. Nuance software is doing this with their Dragon Naturally Speaking and their MacSpeech Dictate products.

So, how can you “drop the asterisks” in your business and be more transparent and real with customers? The answer to that question can help generate more business for you!

Maybe the cellphone companies are reading this and will drop the lousy “unlimited” fabrication and become genuine! You never know!! I’m the eternal optimist!

Copyright © 2009, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Recently I had an interview with Peter Mahoney, Vice President and General Manager of the Dragon division of Nuance Software. This is the company that provides not only the Speech to Text software but many other great productivity products.

This interview will be a treat for you. Hear the benefits of how people are using speech-to-text now in real-world experiences. Learn about what is happening for texting on your mobile device by just talking. Then also learn about what is coming in the future in this exciting technology. This is an interview you want to watch all the way through.

This is more than just transcribing your speech into text. It is about building quality, profitable relationships in business. It is about Relationship Marketing and you’ll discover how this can happen. Length of Video = 14:12

Enjoy!

Terry
Terry@TerryBrock.com
www.TerryBrock.com

Here’s a short video you’ll enjoy that deals with the demise of Kodachrome and what lasts in business. In a tough economy, this is what matters most.

Let others know what is working for you by leaving a comment on this Blog (at the bottom). I’ll look forward to hearing from you and I know many others will as well.

Enjoy!

Terry
Terry Brock, MBA, CSP
Terry@TerryBrock.com
www.TerryBrock.com

NetFlix’s CEO thinks their business is doomed. This is in spite of record sales and the stock price doing well. Why does Reed Hastings, CEO of NetFlix, think that? He is smart!

Very Smart.

He sees what is coming and knows that their distribution model of DVD delivery won’t last more than a few short years. However, even in the midst of their business doing very well, he is adapting and changing.

This is what you and I need to do in our own businesses. Watch this short video (4:41) and you’ll discover some important principles that what help you adapt in this or any economy.

Also, you’ll see some valuable information at the conclusion of this video on how you can get my new book, “Relationship Marketing: It’s NOT about E-Commerce (Electronics); It’s About R-Commerce (Relationships)” This can help transform your business and how you connect with others. Check it out now and you can get it online and we give away the paper book for free! Find out how on the video.

Time to change is now! NetFlix continues to do an excellent job and show us how to remodel our own businesses. Watch the video and then let me know what you think. Leave a comment (below) so others can also benefit from your thoughts.

I look forward to hearing from you —- as do many thousands of others!

Enjoy the video!

Terry
www.TerryBrock.com
Terry@TerryBrock.com

Business-Building Thoughts From Terry Brock

I often work with businesses who are interested in the fast rise of Social Media and how it is making an impact on their businesses. They don’t want to spend too much time on these new forms of Social Media, but they also don’t want to be left in the dark.

Recently I shared concepts from the late, great Peter Drucker that can act as a filter for decision-making. If you filter your use of Twitter, Facebook, LinkedIn or any other business activity through this you will be on the right track.

Drucker’s advice here?

The purpose of a business is to create and keep a customer.

That simple phrase sums it up. If what you’re doing doesn’t accomplish either or both of these, it is not worthwhile. Remember the emphasis has to be on “customers” — this means those who are actually paying you money. If they aren’t paying you money, they are not customers. If they have a strong probability of becoming customers that is good. But remember, the emphasis has to be on those paying the bills.

This morning I was talking with a friend who has her MBA from Harvard. We were discussing the fact that she has been on Twitter for about six months now. I asked her what specific business results she has seen from that. She indicated that she had a lot of “followers” (people on Twitter who subscribe to her posts). However, she couldn’t point to any specific business that has come through — yet!

This doesn’t mean that time spent on Twitter is a waste. Far from it. Usually it is like advertising. You don’t always see a direct result immediately. If you’re not there regularly, you could lose business as people don’t know about you. People don’t usually buy on their first exposure to new ideas. It takes time.

I suggested that a business needs to develop a set of “measurable deliverables.” This is where the hard thinking comes into play.

A good tool can be one that was very popular years ago and is still valid today. Management By Objectives, or MBO for short. It was used and taught by people like George Odiorne, George Morrisey and initially introduced by Peter Drucker in 1954. Managing your business (and your life) by objectives has a lot of advantages.

This is a great way to know if Twitter, Facebook, etc. are accomplishing their goals. You, as a leader of yourself and your people, have to think through what deliverables you can measure. In a squishy world of “need to be seen” we have to think hard about what will help to attract and retain customers. You might measure the number of “tweets” sent, the number of followers, the number who visited a site you referenced, the number who purchased an offer, etc. Work with your people to determine realistic goals. This practice eliminates a lot of confusion and bonds everyone to accomplishing the same goals.

Measure what is important. Evaluate by performance within those goals. This will help clarify the business purposes of Twitter and other Social Media sites. Hey, it’s an important way to evaluate any business activity.

Important Point: One of the criticisms of MBO (by people like J. Edwards Deming) was that it failed to take into account a changing environment. This is a reasonable and understandable objection. Of course, the way around this is to build into any MBO system regular, periodic evaluations that allow for changing external circumstances. In other words, “Hey, things are different now and we need to adjust.” Make sure the adjustments are based on real, unchangeable external factors and not just a lazy way to justify missing the goals. Again, this is where wise leadership and judgment are needed.

Twitter is a great tool for communicating. However, it can also be a great time-waster. Do the hard work — the thinking — first. Determine how you’re going to measure success. Filter results through Drucker’s “attract and retain a customer” prism. Use the methodology of MBO to set realistic, stretch goals that help you and your team achieve results.

This system will work in this economy and any economy in the future. MBO is a great way to plan and live your life. MBO is a great way to run your business. Remember to temper it with reviews adapted for changing circumstances and you have a winning combination.

Copyright © 2009, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

I opened the email that said I had “won 35 MILLION DOLLARS” (yes, the email used all caps for that screaming at me effect!). It was about a lost bank account and they just wanted me — because I’m an honest person, of course —- to help them transfer it to my bank account. It was signed by some important-sounding guy with a fancy title in Nigeria.

Maybe you’re familiar with this Nigerian gentleman.

It has now become an old joke in the Internet community about the “guy from Nigeria” who is offering huge money to unsuspecting Internet users. In Lagos and other cities in Nigeria they call this “419” and they don’t mean an area code in Ohio. This is the section in their law referring to this type of scam.

The saddest part is that there are still some people who open this email, believe it and send their bank account numbers to these thieves hoping against hope that money will come to them because they are a “nice person who can be trusted.”

Most of us have realized you don’t even want to answer these notices as they only create havoc. It is better to ignore and exercise your God-given, Thomas Jefferson-sanctioned right to use that wonderful “delete” key on the keyboard.

Yet, I’m seeing similar behavior on Social Networking sites. Only this time, instead of asking for your bank account number, they want to take your precious time, perhaps some money and lots of your effort that you should devote to building your own business relationships.

Recently I spoke with a friend about a mutual connection we had here in town. I’ll call this connection “Arnold” (not his real name). It seems that Arnold is regularly trying to do the social networking thing “connecting” with everyone he meets, “friending” them (boy, have we desecrated that word!), and “linking” to them on all the various social networking sites. My friend commented that she had the same experience with “Arnold” as the pushy salesman trying to force his way on everyone. Arnold has developed a reputation for taking advantage of Social Networking (both online and offline) and just pushing his stuff on others.

Arnold! We have work to do and don’t really care about you if you don’t show that you care about us!

See, Arnold never takes the time to find out what the other person is doing. He is not interested in showing concern for them. He is only interested in selling his stuff. This is what others have said and his reputation continues to suffer. I’m sure you’ve met some “Arnolds” along your own journey.

The principles of Relationship Marketing require that you start a relationship by genuinely caring for and paying attention to the needs of others. When someone is only interested in getting thousands and thousands of “followers” or “friends” through anonymous people that is not a high-level relationship. It is a way to begin a relationship and is perfectly legitimate much like reading a Blog or watching the YouTube channel of someone you admire. You begin a relationship at that level and then build from there.

The key is to focus on how you can help and provide value. I’m sure that the “Arnolds” of the world have some good products. Hey, I also admire their tenacity. They just need to do it the right way. That means getting to know someone as a person before you insist they come to your place and see all you are doing with your stuff.

Please!

Focus on the needs of the others and how you can help them. Build quality relationships for business by being authentic and genuinely caring for others. Then as we see complimentary needs and can help each other we’ll be happy and delighted to do business with real friends (in the time-honored sense of that word).

Find something specifically where you can help them build their business. That is one of the best ways to cultivate and nurture a genuine relationship. This is the key to long-lasting, value-for-value relationships.

Successful Relationship Marketing is a process. You can’t rush it. It takes time, money and effort to cultivate the best relationships. Just like in farming, you plant the seeds, nurture the crops and help them grow. You can’t rush it. Become more of a “Relationship Farmer” and you’ll enjoy a bountiful harvest.

Doing this will help the “Arnolds” of the world avoid a reputation of being the Social Networking version of that guy from Nigeria with the 35 MILLION DOLLARS (I guess you have to capitalize it for the effect, huh?).

Copyright © 2009, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Russian Translation Below

Подкаст от Терри Брока 10 июня 2009 года

По общественной организации сети – как тот мужчина из Нигерии

Идеи Тэрри Брока как построить бизнес

Я открыл электронную почту где было написано, что я “выиграл 35 МИЛЛИОНОВ ДОЛЛАРОВ” (да, со всеми заглавнымим буквами для кричащего эффекта!). Сообщение было по поводу потерянного банковского счета и они хотели именно меня, т.к. я честный человек, помочь им перевести деньги на мой счет. Сообщение было подписано человеком с важным титулом из Нигерии.

Может быть Вы знакомы с этим джентельменом из Нигерии.

Теперь это стало старой шуткой в интернет-сообществе о “парне из Нигерии”, который предлагает огромные деньги ничего не подозревающим интернет-пользователям. В Лагосе и других городах в Нигерии они называют это “419″, и они не подразумевают междугородный код в Штате Охайо. Это часть в их законе, касательно данного типа жульничества.

Но обидно, что есть все еще некоторые люди, которые открывают эту электронную почту, верят и посылают банковский счет этим ворам, и надеются что деньги придут к ним, т.к. “это хороший человек, которому можно доверять”.

Большинство из нас понимают что это жульничество и лучше просто нажать кнопку “удалить”

Все же, я вижу подобное поведение на сетевых сайтах, только на сей раз вместо того чтобы просить банковский счет, они хотят ваше драгоценное время, возможно немного денег.

Недавно я говорил со знакомой о взаимной связи, которая появилась у нас в городе. Я назову эту связь “Арнольдом” (фиктивное имя). Кажется что Арнольд пытается “присоединиться” к каждому кого он встречает, и присоединяется к ним на различных сайтах. Моя знакомая прокомментировала, что она также почувствовала что “Арнольд” как настойчивый продавец, который использует все с своих интересах.

Арнольд! У нас есть работа, и мы не очень заинтересованы в тебе если ты не проявляешь интерес к нам.
Дело в том, что Арнольда не волнует в чем заинтересованы мы, все в чем он заинтересован – продать его товар или услуги, остальное не важно. Именно также подметили другие и, на данный момент, его репутация страдает. Я уверен, что Вы встречали “Арнольдов” на своем пути.

Основой взаимоотношений является то, что изначально Вы проявляете интерес к  определенному человеку, и Вы видите нужды  данного человека. Когда кто-то заинтересован только лишь в тысячи так называемых “последователях” и “друзьях ” через анонимных людей, я бы не назвал это взаимоотношением высокого уровня. Именно так можно начать отношения и построить дальше исходя от туда.

Главным фокусом должно являться как Вы можете помочь и предоставить ценность. Я уверен что у “Арнольдов” есть ценные предложения.. Эй, я также восхищаюсь их упорством. Осталось только сделать это правильным образом, и это означает узнать потребности человека до того как толкать на него Ваш товар.

Пожалуйста!

Сосредоточитесь на потребностях других и как Вы можете помочь им. Стройте настоящие отношения для бизнеса, будучи подлинными и искренне беспокоясь о других. И именно когда мы видим потребности других и видим как мы можем помочь друг другу, тогда мы можем иметь дело с настоящими друзьями.

Найдите что-то определенное, где Вы можете помочь им построить бизнес. Это – один из лучших способов вырастить и лелеять подлинные отношения. Это – ключ к длительным отношениям – это ценности-за-ценность.

Успешный Маркетинг Отношений – процесс и не следует его торопить. Для того чтобы построить настоящие длительные отношения, занимает время, деньги и усилие. Точно так же как в сельском хозяйстве, Вы сажаете семена, лелеете зерновые культуры и помогаете им расти. Не возможно ускорить данный процесс. Станьте больше “Фермером Отношений” и и именно тогда вы сможете насладиться обильным урожаем.

Если “Арнольдам” удастся этого достичь, то они смогут избежать репутацию того парня из Нигерии с “с 35 МИЛЛИОНАМИ ДОЛЛАРОВ (я предполагаю, что необходимо капитализировать для эффекта, ха?).

Авторское право © 2009, Terry Brock and Achievement Systems, Inc, Тэрри Брок является международным маркетинговым тренером и профессиональным спикером, который помогает многочисленным фирмам . Вы можете связаться с Терри Брок по электронной почте: terry@terrybrock.com или через его вебсайт в www.terrybrock.com. Также можете присодиниться на Twitter  через его адрес: TerryBrock.

Написано Терри Броком/ переведено Натальей Илларионовой

“Little things mean a lot? Not true. Little things mean everything.” Harvey Mackay, Author, Speaker, Business Owner

Often the little things make all the difference in life. It is not just the big promotion or advertisement that seals the business deal. If the salesperson makes one little remark that offends the prospect, it can destroy the sale and ruin all the good work done (and all the money previously invested).

The biggest “little things” are those that relate to relationships and building them in business. Relationship Marketing, or R-Commerce as I refer to it, is about establishing, building and nurturing relationships for mutually beneficial results in business.

Recently I was able to conduct some video interviews with a couple of psychologists who mentioned some vivid examples of these “little things” in building relationships and getting business. This is important for you and me in our businesses.

Dr. Brian Grossman, from Palm Desert, California, consults with businesses about how to increase listening effectiveness. Today we have four generations in the workplace and communication styles can vary a great deal. Often the way expressions are said or what is done can make a huge difference in how it is perceived by the other party.

Dr. Grossman has worked with many people in his role as a psychologist. In the video he talks about the importance of repeating back to the other party what was said — or what we thought they said. This technique is simple and has been discussed a lot. Yet, it is practiced seldom. It is a technique that can help to let a tentative and slightly hesitant potential buyer feel reassured that you care for her needs. Watch the video and see what Dr. Grossman said and then let your people watch this. It provides a way for you to add a useful strategy to not only enhance communication —- but potentially increase sales. Watch this video with your close associates at http://tinyurl.com/l8dtt8 and discuss how you can increase listening skills — and profits — in your business.

In another interview I spoke with Dr. Joachim de Posada from Puerto Rico, who was talking about the BookExpo America event he attended. Dr. de Posada has sold over 2.5 million copies of his books so he was there to renew ties with existing relationships and build new business relationships.

Dr. de Posada shared with me about the importance of being aware of opportunities. This is a “little thing” that can pay off in bountiful profits. As with most important principles in life, it is simple, but few people employ it. He shared with me how many literary agents set up meetings with authors to review their latest books and consider an introduction to a major publisher. As is normal, many of the authors don’t keep their scheduled appointments. That creates opportunities for the street-wise authors who would love to have “just a quick moment” to begin a relationship.

Watch the video at http://tinyurl.com/n32bdo and pay particular attention to how Dr. de Posada shares this point. Then as you watch it with your staff and colleagues, ask how you could apply this principle to increase sales in your business. There are enormous opportunities every day. Few people take advantage of these “little things” which pop up regularly.

Yes, it is the little things that make all the difference. In an economy where we have to be more careful with marketing dollars, these “little things” make the big difference. And when they are free — that’s even better!

Extra Juice For Your iPhone

Mophie has done it again. I told you a while back about their slide-in packet for charging your iPhone. I’ve been using it on mine for several months and have been very pleased with its ability to give me about 4-5 extra hours (usually at the end of a busy day) just when I need the extra juice.

Well, they have come up with the new juice pack air. This extra battery slips comfortably around your iPhone while being careful to leave slots for full functionality for your charger, volume controls and camera (!). It is like carrying the power cord with you — but you aren’t tied to the wall. When your battery goes dead and you have to make those important deal-making calls, this is the tool you want within arms reach.

No exact number of hours is given with the literature but it supposedly more than doubles the battery life of your iPhone. For the average salesperson and mobile professional, this is fine. Think of it saving your neck at 5:00 pm when you’ve been on the phone all day and the battery goes dead. You still have important calls to make through dinner and into the evening. The Mophie Juice Pack air for the iPhone 3G (also worked with my original iPhone) can save the day. This is a “little thing” which can save your neck when the battery dies!

(Juice Pack Air, $79.95, www.mophie.com)

Copyright © 2009, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Be sure to stay through to the end of this short (7:24) video to learn about other Relationship Marketing ideas you can use to build your business in today’s economy. This is a must-watch!

I look forward to your comments (below).

Enjoy!

Terry

Terry Brock, MBA, Certified Speaking Professional
www.TerryBrock.com
Terry@TerryBrock.com

The best part is what Dr. Grossman shares that this doesn’t take a lot of time or money. It is simple to do it right. Watch this short video interview and learn about what you can do to increase your effectiveness with others — even across the generational gap!

As a bonus towards the end of the interview, Dr. Grossman offered a free report. Watch this video to learn about how you can get it and boost your own business.

Let me know what you think.

Terry
Terry@TerryBrock.com
www.TerryBrock.com

In this interview, Michael interviewed me over Skype from his home in England while I was at my home in Orlando, Florida.  In this interview you’ll discover:

* The Mindset necessary to use technology

* Specific tools to get you organized and jump-start your productivity quickly

* The Three Essential Elements you need in your life every day (!) for maximum effectiveness

* How to think about making technology work for you and your business.

This interview is packed with loads of tips.  The 42:30 that you’ll spend will be a good investment of your time to learn and discover great things you can do.

Let me know if you have questions or would like more information on how to implement this with your group or in your own life. I regularly speak to business groups around the world to help them move to the next level of productivity and profitability.  Discover the latest in technology tools which can help you and your people.

Listen to the interview then drop a note at the bottom of this Blog so others can benefit from your insights.  I look forward to hearing from you.

Now, on with the interview!

“The only way to have a friend is to be one.”  Ralph Waldo Emerson

It seems everyone is trying to get more business today —- now more than ever.  Yes, we in small businesses are constantly working the phones, pounding the streets and doing what we can to generate new business regularly.  Today it is heightened because of the state of the economy.

Many people try the direct approach to get business.  They approach someone they don’t know and ask for business.  And yes, that can work sometimes.  There is a place for this cold calling — for some.  However, you might have found, as I have found, that most business comes as a result of building quality, supportive, mutually beneficial relationships.

This business comes not so much from the “front door” of walking in and saying “Hi, I’m wonderful.  Do business in with me.”  It normally comes from the “back door” as you come into a person you have had some reason to know before.  They know you through an association, or a relationship with a trusted confidant who recommended you to them.

This is how business grows best in most cases.  Here are some specifics that can help as you build your business.

1.    Non-Business Alliances To Get Business.  Get to know likely buyers through associations and areas of common interest.  People are more likely to open up to you because you share a similar belief or interest. If you go to the same church, synagogue or mosque they are more likely to open up to you.  If you have children in the same school they feel they know you and want to be around you.  Never neglect the importance of these old fashioned, tried-and-true “social networking” sites.  They came along a long time before Facebook, Twitter, LinkedIn and other “social networking” sites on the Internet. Bonus: People in your non-business alliances might not do business with you themselves but can recommend you to others they know who can become customers.

2.    Recommendations And Referrals.  Don’t forget the importance of referrals and recommendations. When someone gets a referral from a trusted confidant, it is like gold.  I recently had a recommendation from someone in my MasterMind group to help with book editing.  This person who was recommended turned out to be highly competent and extremely helpful to me in the editing of my book.  He also helped me in getting it through publishing.  What a delight to know the person both in my MasterMind group and the referral.  It saved me lots of time.  My MasterMind group member got some favors from the editor and, of course, the editor got new business he wouldn’t have had before.  Personal referrals are vital in building your business.

3.    Video.  Video is a high-tech way of getting in through the “back door.”  People have a chance to get to know you.  Well, they kinda’ know you.  They don’t really know all about you — but they feel they do.  Think of the people who watch a TV personality and feel they know them even though they’ve never met.  There is something magical about video.  It generates a certain level of celebrity status.  I know I’ve generated a lot of business as a result of video on my website.  People hear the messages I leave and then respond because the message resonates with them.  If you’re not on video now, this is something you should do in today’s world.

Think about how you react when a pushy salesperson calls on the phone trying to sell you something that you don’t need.  It is offensive and a time waster for both parties.   A much better approach is to get to know people and network with them.  By the word network, I mean to find the connections between a lot of people.  The more people you have in your network — people you know well — the more you’ll be able to be the connector who helps people get to know each other.  Ultimately this will position you as the person who is the “go to” person who knows everybody.  Take responsibility to act as and think of yourself as the “host” to meet people and connect them with others.  It changes the way the world views you and results in more business for you.

The time, money and effort you put into building your network and having access to the “back door” builds your likelihood of being known and desired by serious prospects who can use your products and services.  This is the essence of Relationship Marketing.

Important Point.  Bear in mind that Relationship Marketing, like building any quality relationship, takes time.  It is seldom done overnight.  It will require an investment of TME (Time, Money, Effort) and yes, there will be a lot of people you meet who just don’t share your values.  However, in the long-run —- the run where the best last — you will want to be with people who are serious about building quality relationships and understand the vital principles of “Value For Value” in Relationship Marketing.

Copyright © 2009, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Yesterday I was presenting to a group in Memphis, Tennessee.  I love that city with its Southern charm and all the benefits it offers. The best part of Memphis is the wonderful people who always impress me as genuine and down-to-earth.

As I was getting ready to present, I spoke to a Vice President of Customer Relationships at a local bank.  I asked her how her bank was doing in the midst of the economy.  Like many small banks, hers was doing well although they are feeling the challenges of the economy today.

What caught my attention more than anything was her comment about how she, working with customers with bank loans, reacted to those who were behind in their payments.  She indicated that many of her bank customers would stay in touch with her and explain their situation even when times were tough.  She told me that when a bank customer calls and explains what is happening and how they are working to make the payments and keep their commitments to the bank (that’s what a loan is all about — commitment), she wanted to help them.

She told me she also had a few customers who were behind in their payments who were trying to hide from her.  She would make repeated calls and they would never return her calls.  Imagine that!  People trying to avoid a collections call!

It was interesting to hear her say — and I saw the fire in her eyes on this one — “… I don’t care if we have to foreclose on their property.  If they won’t even return a call and talk to me, I don’t have any reason to help them.”

WOW!

Relationship Marketing is about a lot more than just reaching and helping customers.  It relates to your entire supply team (as Steve Epner would say).  It is imperative to maintain good relationships not only with customers but also with suppliers, partners and other stakeholders in your business.  This is particularly true in tough economic times.

Relationship Marketing is not just a “smile and a shoeshine” (to borrow from Willie Loman in The Death of a Salesman).  Relationship Marketing is about finding the needs of others and listening to them.  Yes, it is also about returning calls and being decent.  You’ve got to think of the other person and where he or she is coming from.

This banker I spoke with demonstrated that she cared for her customers.  She wanted to help them and she does.  However, when someone refuses to exhibit even the basics of human decency — i.e. returning a phone call — it is only human to feel slighted and approach them at a different level.

Maintaining relationships during difficult times is most important.  Hey, it’s most important all the time and during difficult times it makes the difference between keeping your house and moving to the curb!

Relationship Marketing requires drawing closer to all those in our supply team and finding their areas of need.  By helping them succeed we amazingly help ourselves to get ahead.  Find creative, interesting ways to stay in touch with important people in your supply team.  Yes, stay in touch with customers but also stay close to others who can make or break your business.

During tough times, make it a point to listen to others.  Hear what they have to say and how they feel. This can pay off in any economy.

Today, having the right attitude and care for all in your supply team can even help you keep you house!

Copyright © 2009, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Right before the meeting, Diane Bogino, a professional speaker interviewed me about what small business needs to do today to succeed. You can watch the interview here (from YouTube). I look forward to your comments. Enjoy!

Terry@TerryBrock.com
www.TerryBrock.com

“It’s not the technology that’s scary. It’s what it does to the relations between people, like callers and operators, that’s scary.” Zen and the Art of Motorcycle Maintenance” p. 155

As a professional speaker who travels around the world, I often hear people lamenting what technology is doing to us. Many complain that people are spending so much time on social networking services like Twitter, Linkedin, Facebook and others that they are losing track of being with real people. I’ve heard business owners complain about people putting too much time into Twitter, Facebook, etc. and not enough time into business.

I can appreciate that concern. However, I have a different perspective that you will find interesting. Keep reading and I’ll explain more later.

The quote at the top of this article is from the classic, Zen and the Art of Motorcycle Maintenance by Robert Pirsig. I read that book yesterday morning in my study time and it was amazing. I had heard about it for years but had never read it. What a great book! It’s a story about a father and son riding a motorcycle across America years ago. They did it to experience what they couldn’t just by flying or even driving in a car. Throughout the journey, Pirsig explained how in life we have two opposing forces in us and how the ancient Greeks discussed much of what is happening to us today.

The quote above about technology seemed appropriate as it relates to people today with Twitter. Actually, Pirsig was talking about telephones back then but the same principles apply. Today many businesses are in a quandary about what to do with employees who use Twitter all day and don’t get their work done. Yet they don’t want to ban Twitter fearing that they will fall behind others and not be on top of the latest and the best.

So, what is the solution? How does this relate to the important topic of Relationship Marketing? What does it have to do with “Twitter Maintenance?” What does it have to do with Facebook, Linkedin and any other function in business?

As with most questions like this in business, we have to go back to the basics. What is it that we are supposed to do? Well, my ole buddy Peter Drucker would tell us that the purpose of a business is “to create and keep a customer.” (I refer to Peter Drucker as “my ole buddy” even though I never met this genius —- I just read a lot of his material and admire the sage advice of this legend — hence I consider him “my buddy.”)

If we filter every activity and every business decision through the prism of “creating and keeping customers” then we gain a whole new perspective on how to “perform maintenance” on Twitter — or any activity.

Like email was a few years ago when it emerged from the damp and dreary dungeons of academia to spring forth into life in businesses around the world, the Social Media channels all have their purpose. You shouldn’t ignore them anymore than you would ignore email.

Yet, if you spend all day, every day on email, you aren’t usually going to get a lot done (unless answering email from customers and keeping them happy is your primary job). And that is the key. Make sure you stay in touch with people. It is people who matter most in business. Drucker’s statement has within it the inherent emphasis on “customer” — the person. Focus on people. Connect with them and help them solve their problems. This is Relationship Marketing.

If you use personal face-to-face meetings to help customers, that’s great. If you do it over a telephone, wonderful! If you are making customers (paying customers, that is) giddy with glee that they are dealing with you and your company — I’m High-Fiving you across the digital frontier! Good for you!

So, as a manager of yourself and leader of others, constantly ask how you’re helping customers. Remember the emphasis is on paying customers, not just “opportunities.” Don’t rationalize here. If someone is a “potential customer” they are on trial. If they emerge as a paying customer within a reasonable period of time — that’s wonderful. If not, put them into a back-burner mode where you can stay in touch (they might become paying customers in the future or recommend you for someone else). However, your emphasis has to be on paying customers — if you want to stay in business!

This is the best way to enjoy “Zen and the Art of Twitter Maintenance.” Focus on making customers giddy with glee, and build your bottom line.

Somehow, I think both my buddies Peter Drucker and Robert Pirsig would be smiling at us and nodding with approval.

Copyright © 2009, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with

The concepts that Roxanne discusses in her book, are just what I’ve been talking about with Relationship Marketing. Connecting with customers, employees and other stakeholders is a huge part of Relationship Marketing. Listen to what Roxanne discusses in the interview about working with banks and how they are seeing bottom-line and top-line growth by applying these principles of Relationship Marketing.

This book is a fun read and a reall business-building tome.  You want to see the interview I recently had with Roxanne.  She’s a friend I’ve known for years and now this book is #14 on the best-seller business list and growing.  She expresses he enthusiasm on video even better so you want to see this interview.

Pick up your copy today and get your own bottom line boosted!

Recently I had a talk with a wonderful lady who has been a successful marketer for many years.  She was lamenting all the commotion with Twitter, Facebook, Email, LinkedIn and social networking today.  She commented that she likes to connect by talking with people on the phone — “real communication” is what she called it.

I understand where she’s coming from and have to agree — partly.  Technology can never take the place of true human-to-human communication.  I love sitting with friends over a meal, over drinks and sharing about life, business, fun, ideas, concepts and more.  “Visiting” is what it is called in the South.  “Hanging with your buds” is another way to refer to it.

Relationship Marketing (I like to capitalize those important words!) is the most important activity we can do in business.  Connecting with other people is vital.  One way to do it is with live, face-to-face meetings.  That was the primary way people connected centuries ago.  Somewhere around the end of the 1800’s they came up with a new-fangled communication tool called the telephone.  I’m sure there were people who said, “Well, if I want to talk with someone I’ll walk or take my horse over to see them.  I want a real connection.”  They didn’t trust the new-to-them technology of a telephone.

I saw the same thing with email as it emerged a few years ago.  Today we have so much of it that we crave short messages.  I somehow think Twitter’s 140-character limit is an answer to that.

So, when we see Twitter, Facebook, LinkedIn and other social networking services emerge, does it mean the demise of real human connections?

Not on your life!

Relationship Marketing is about being close to prospects, customers and important stakeholders in business.  It is about providing value to the other person.   If your Twitter message is nothing more than “I’m getting groceries now,” — shame be upon you!  You deserve to be ignored.  Instead, pass along information that can be helpful to at least some of your followers.  That’s where Twitter really shines.

All of these social networking services are about connecting with people.  My friend who lamented these services and wanted to only connect through telephone is limiting the amount of contact, and hence the amount of business she can generate.  I view communication as a wide range of options.  A quick YouTube video which your perspective clients view connects at a basic level.  A one-to-one luncheon with someone is a much deeper level of connection.  However, you can’t have a 3-hour lunch with everyone, everyday otherwise you’d never get any work done!

And you can’t Tweet all day (that’s the term for those who send messages on Twitter) and expect to get work done.  Yes, you can generate business but even self-appointed Twitter gurus I’ve heard speak have to stop sending their Tweets to speak about it!

By the way, I recently discovered a new tool called TweetCall (www.TweetCall.com) that allows you to leave a Tweet via your phone.  Once you’ve registered (for free) you dial a toll-free number and leave a message up to 140 character (about 20 words).  This can be great to leave quick messages even faster.  I’ve used it for about a week and have been very impressed.  Try it!  To see a video of this check out the video below:

So, what’s the key for a dedicated, serious-minded Relationship Marketer to do?  Well, I am not a “Twitter guru” (I’ll leave that ominous title to others) but I do know a thing or two about Relationship Marketing.  Use these tools in moderation to help others.  Don’t just toot your own horn but find ways to provide value for them.

Examples would be a quick message with a link to a great video that is of interest to your recipients.  Send out a notice with a helpful idea.  Then be sure to “Re-Tweet” a message to others. This is the Twitter way of forwarding a message to others and patting someone on the back (digitally, of course!).

It always goes back to helping others and caring for them in a genuine way.  I was just on the phone with a long-time friend and trusted colleague who told me  about a particular person. She told me how this person simply tried to sell her his services and didn’t really care about helping her.  I found similar reactions as this same guy tried to sell me his stuff.  I don’t care if he is on Twitter, Facebook, LinkedIn or comes over and knocks on my door — my opinion of him is diminished because of his actions towards me and my friend.

Bottom line?  Commit to being a Relationship Marketer with genuine care to solve the other person’s problems.  Next, learn the nuts, bolts and wiggle pins of new technologies that make sense for you.  Don’t get frazzled.  No, these Social Media tools are not the demise of real human connections.

Used properly, they can help us strengthen and grow genuine, real relationships for profit and mutual benefit in business.

Copyright © 2009, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

[Note: Here's the article I just wrote for my papers around the country. It is for the serious business person who wants to know why they would use Twitter for business.  If you're just getting into Twitter --- or wondering about its applications in business --- this is for you!  Enjoy!]

Unless you’ve been living under a rock, you have heard about Twitter.  It is huge.  It is not a fad.  It is here to stay and will be a big part of business.  It already is and is growing more.

In my speeches I give and the coaching I do I find two types of reactions to Twitter.  One group embraces it and is growing their network and their business.  Another has a standard, pat answer they give for why they don’t use it.  If you’re in the later category — get with the program!  The same types of arguments were used a decade ago when people told me why they were not on the Internet.

If you’re not on Twitter, get there.  This is for you bottom-line-oriented, business-focused readers.  This is not something you want to miss.  Dispense with your standard pat answers about why you aren’t there.  Instead, wade into it with a focus on how to generate results.

Here are just a few of the ways serious business-minded people are using Twitter now:
•    Linking with prospects
•    Linking with existing customers
•    Finding resources
•    Finding the right subcontractors for a specific job
•    Getting information on suppliers and their reputation with your trusted peers
•    Announcing upcoming events
•    Finding out about upcoming events
•    Staying current with trends
•    Linking to great websites for information
•    And thousands more uses!

Recently I was meeting with a friend and colleague who is not on Twitter (yet). She is already very successful in her business as an image consultant.  She told me she’s not on Twitter because, “No one cares that I’m at Starbucks right now with Terry Brock.”  Well, I had to agree with her but told her that someone might be interested in a great image consultant to help for an upcoming job interview tomorrow.  If her profile contained valuable information about that, she could get business.

Yes, there are a lot of people using Twitter for non-business purposes and that’s fine.  There are a lot of Blogs, Podcasts, Websites, Videos, Audios and more that aren’t relevant to you.  However, that doesn’t mean all of them are irrelevant.  Your job is to find the relevant, profit-producing sources for you and your business and embrace those.  Don’t worry about those that aren’t helpful to you.

I also told my friend that she might have need of a good business resource.  This can be a quick, “Hey, does anyone know about a good plumber who can.….” This could be just what you need in a bind!   Your network can help you.  And this is the flip side of networking.  As you want people to hire you, when you have a need and contact a range of trusted people, you can find the resources you need quickly.

As you enter Twitter, don’t go in blabbering about your business and trying to sell your stuff. Think of Twitter as a social networking party — which is what it is online.  You wouldn’t think highly of a person you meet at a social networking cocktail party who only wanted to sell you his stuff, hand you his card and blabbered on and on about his ideas.  Instead, think of how you can appeal to the other person and find out what is important to him or her.  Get to know them.  Build a business relationship.  This is where Twitter sparkles!

You build relationships on Twitter much like you do in the offline world.  Be pleasant.  Focus on helping others and have a quality introduction to help people know what you do in business and what you offer.

Start with a strong profile that concisely states how people benefit from working with you.  Don’t tell me you’re an accountant who has been in business for 25 years and you have 15 partners, etc. etc.  I don’t care.  However, tell me how you can help me eliminate the hassle of tax filing so I can do it on time, in full compliance and with minimal aggravation.  Oh, and then, mention how you have your accounting degree and have the credentials to back it up. Then show me your website link for more information.

In addition to that, offer “tweets” —- that’s Twitter speak for the short 140 character max messages you send — which provide value.  One of the best strategies is to offer a terse benefit statement followed by a link to a website.  Use a tool like Tiny URL (www.tinyurl.com) or Snip (www.snipurl.com) to shorten a long URL to something more manageable or descriptive.

Bounce over to www.Twitter.com/TerryBrock and see what I’m doing.  I would love to have you follow me.  I follow a lot of people now and the list is growing.  We create a better network and support system by helping each other.

In the age of digital marketing, important trends come fast.  Those who embrace those trends and think of how to use them in business do well.  Let me know how Twitter is helping you in business.  I look forward to sharing your experiences with other serious, business professionals.

Copyright © 2009, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Listen carefully as Bob shares the secret of what you need to do to be your own economic stimulus.

Relationship Marketing is much like keeping a water bucket filled.  The bucket has holes in it and it is your job to keep the water at the “full” mark. That requires three kinds of activities: 1) Putting water in the bucket. 2) Keeping the holes patched, and 3) Preventing new holes from appearing.  As a Relationship Farmer, it is your job to tend to these never-ending tasks.

You want to keep your business relationships fresh and current.  Stay in touch with important people.  This also means that you have to prioritize among those who are important and others who deter you from your goals.  Those who are a drain on your time, money and effort (TME) should be avoided.  Those who don’t embrace a value-for-value interchange should be avoided.   Spend your TME on establishing, building and maintaining profitable, mutually beneficial relationships.

One way you can do this is with the right tools around you.  One I recently tested is the new Fujitsu S1500 scanner.  WOW!  Installation was fast.  At my office, we installed it on two older Windows machines and it works very well.  Total time for installation was just a few minutes and the scanner was chomping away at massive amounts of paper in a few minutes.

In one test we ran, I grabbed an older copy of the Harvard Business Review which had 106 pages in that issue.  I had my assistant, Natalya, cut out the pages with an exacto knife so that each page was separate.  Then she took the pages about 50 at a time and in 60 seconds (yes, we timed it) the first 50 were scanned — both sides and in color.  The second batch (we did the remaining pages, even though the Fujitsu manual says it only allows 50 each time) and it worked fairly well. We had a little jam on the second batch only because we didn’t put the pages in just right.  However, once it was corrected, everything went well.  Further tests showed that once we lined up the pages evenly the scans were rapid and accurate.

This is a “WOW!” customer experience.  When you find a product that helps you accomplish critical tasks quickly, easily and at low cost, it is a winner.  The Fujitsu S1500 scanner is such a winner.

Now don’t tell the people at Fujitsu I said this, but their new scanner really isn’t a scanner.  Oh yes, it processes paper of all kinds from business cards to hand-written notes to magazine articles with aplomb.  But it really isn’t a scanner.  It is a Relationship Marketing builder.  You can use this tool when you read a great article, see a picture or some other item that can help one of your clients or important contacts.  You can quickly scan it and then attach it as a PDF to an email for someone else.

Also, you can use this to scan copies of hand-written notes taken during important telephone conversations.  That way you can quickly see a collection of all past conversations with important people on important topics. Just keep those PDF documents related to, say, client Jane Jones, in one folder.  Review that folder’s documents quickly before a call or meeting with Jane Jones and you’ll be far ahead of the competition.

This is another way to keep your relationship “bucket” filled.  You’re plugging holes and you’re adding more “water” to the “bucket.”  Think of the water as the feelings and disposition prospects and clients have towards you.  Think of the bucket as the overall relationship you have with them.  You facilitate Relationship Marketing by leveraging technology.  Stay “front of mind” with that important client or prospect in a favorable way and you have a much better chance to do more and better business.

Here’s another suggestion which can help you keep your Relationship Marketing bucket filled.  Plan to send about 5 post card messages a day to important contacts.  I have some postcards that I had printed with my picture and a brief mention of what I do as a professional speaker and marketing coach.  Usually the cards have messages just saying hello and meant to stay in touch with important people in my life.  No, this doesn’t make the sale come through.  However, it keeps the relationship active in the mind of the client or prospect.  It helps to patch holes and fill the Relationship Marketing bucket with the life-giving water of business growth. Since few people do it today, it helps me stand out in a favorable way. See more examples of Relationship Marketing in video and audio, on my blog at www.TerryBrock.com.  You’ll find a lot of information that can help you and your people to build solid, profitable business relationships

By the way, in an era of way too much email, Twitter messages, Facebook postings, LinkedIn and other digital messages, a nice, analog, hand-written note on a letter or postcard can stand out in a very favorable way.  A personal phone call or better yet, personal visit packs a powerful punch to enhance relationships.

Keep your Relationship Marketing bucket filled.  Use key principles and practical technologies to favorably impress important people.  This will not only keep the “water” in your business but it will taste very sweet on a hot day when you’re thirsty.

(Fujitsu S1500 Scanner, US$495.00, http://tinyurl.com/chpgr9
for Windows and Mac)

Copyright © 2009, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.

Here’s a marketing idea that can help you.  Presenting in public is often discussed as an excellent way to market your services.  If you have a professional service, you can leverage the power of speaking a lot.  I know how this can be done as I’ve been a professional speaker since 1983.

The sweetest sound in the English language is the sound of one’s own name.  This truism has been known since the days of Shakespeare.  When you can focus on another person you get their attention like nothing else.  This is a core foundational principle of Relationship Marketing.

When you are speaking to a group, the more customized you can make your message to them, the better you’ll connect and the more successful you will be.  Great speakers throughout history have known the importance of focusing on the needs of the audience.  Today you have a tool available that can electrify your presentation and bring it to life for any audience.

I’m talking about the power of video.  You know the power of television over newspapers.  You know the power of YouTube and how it has transformed the way we use the Internet.  Now you can use video in your presentations to do more with your message. You can show a (short, please) clip that illustrates a principle.  It can demonstrate what your firm can do.  You can use testimonials of satisfied clients who have already worked with you.

Video will not replace you as a speaker. Think of it like the seasoning of a meal.  It adds to the message.  But that seasoning can bring you raving response from your audience —- just what you want as a speaker and a marketer.

Here’s what I often do in my programs where I speak to business leaders around the world.  I talk with key members of the audience before my program.  I interview them on pertinent topics that will be relevant to the audience during my talk.  I record portions of this interview and select a few key sound bytes which can inspire and educate the audience during my presentation.

It is one thing for me to say something from the platform.  But when the audience watches a video of one of their own respected and trusted members say something, it is far more impressive.  I make heroes of the people I interview and the audience benefits from it.  When they hear the company’s top sales performer describe what she did to achieve a goal, it means a lot more than me blathering on about some plattitude.

Don’t get me wrong.  I still talk about the principles that work and how using what I call “R-Commerce — Relationship Commerce” beats out any E-Commerce (the Electronics).  By adding the video of participants and people the audience knows and trusts, it raises the power of the presentation to a new level.

You will have an unfair advantage over other speakers at an event when you are the one that brings in key points backed up by real-world examples they can relate to on the spot.

Plus with video shot hours before your speak, your message has a sense of urgency and “CNN-timing” that shows relevancy.  You bring the power of information to a relevant, “right-now,” real-world purpose for that audience, that day.

To do this is easier today than ever before.  I use a small camcorder and an attached microphone (very important) for clear, professional sound and image. Then I do some edits in my hotel room to make it look professional.  There are a number of good video editing programs which are easy to use and inexpensive.  Windows Movie Maker comes with Windows machines and iMovie comes with Mac computers.  Other programs are available which also do a very good job in editing.  Many of these are easy to learn and use.  You can then make a movie that is attached to your PowerPoint or Keynote presentation.

When you are delivering your speech, you can say something highly relevant to the audience like, “You know, here in the widget industry at ABC Company, we know the importance of connecting with the customer.  As a matter of fact, I spoke last night with Mary Smith, who we know is the top sales producer.  Would you like to know how she does it?  Well, listen to what she told me when she revealed the secret she uses to be #1 salesperson in the company….”  Then you, as the presenter, press one button and up comes the video of Mary the audience how she did it.

Mary is the star and you look fabulous as you bring real-world, usable ideas to your audience.  This is a practical example of Relationship Marketing leveraged by technology.

Successful speaking is all about connecting with other people. Just like marketing connects people, you are connecting people in your audience with ideas they can use which will make their lives and businesses better.  Video is a great tool to use which gives you a competitive advantage.  For more information on how video and other tools can help you, drop me an email at Terry@TerryBrock.com and I’ll send a free special report on using video and other technologies to get raving reviews from your audience.

Copyright © 2009, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.