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Discover how you can blend social media into your marketing and make it work. This is serious business and it is how you can attract a following for your products and services.
Listen to this short (11:59) audio where Trey Pennington interviewed me and asked about how Relationship Marketing, or what I call R-Commerce (about Relationships) blends with social media. Discover how tools like Twitter, Facebook, and more can help propel your business forward.
To get more specific information on how you can use Social Media in your work, check into our business help that we offer through the coaching system. You can click on the button at the bottom of this page to get more information.
Enjoy the audio! I look forward to hearing from you.
Discover what TNLA members are doing to market their business in today’s economy. Find what works and what you should consider in your own marketing.
Mark Chamblee talks about how they have diversified their marketing (good thing to do today!). He also stresses how they have been “green” for a long time and now the market is accepting that more.
John Allen with Berger talks about how they have incorporated testimonials into their work to maximize marketing. See what he is doing as he explains it here.
John and Gayle Smothers discuss the marketing they are doing through technology and how this is helping them build their business in Lubbock, Texas.
My thanx to all the wonderful people who contributed their time and ideas for these videos. You helped to make TNLA’s Management Conference successful.
For more information on what works in today’s market for marketing, see more videos at www.TerryBrock.com or contact me directly. Just leave a comment below and I’ll look forward to hearing from you. Thank you for visiting my site.
If you are on the road and need to get a hard copy of important information, you know it can be a hassle. Sure, you can try to send a copy to the front desk of the hotel, then go downstairs to get it, etc. However, sometimes you just need a quick note printed from some directions or notes.
The Planon PrinStik could be just what you’re looking for. Recently the company gave me one of these to try out. It is light-weight (about 2 lbs.) and connects via a USB cable or Bluetooth. Using Bluetooth enables you to print directly from your Blackberry (iPhone soon) and avoid the hassles of cables.
PrintStik from Planon
The unit uses thermal paper. At first I didn’t like this as I wanted regular paper. However, for on-the-road use I see the advantages now. You don’t have to carry or use those pesky ink cartridges. You don’t have to worry about them breaking and spilling (on the road, this can be a challenge). You can purchase the rolls at your office supply center. One roll gives you about 20 pages, which should be enough for most on-the-road trips to print urgent and must-have communication. Two, maybe three rolls, should be more than adequate for most trips.
The prices for the PrintStik range from $199 to $350 depending on the features you get. The speed is fair at 3 pages per minute. For brief, on-the-road printing this will be sufficient. If you need to print 100 copies of something you’ll be better off at your local print-shop or office center at the hotel.
For today’s mobile professional, this is a great tool to help you when you have to have that printout. It is easy to carry on board a plane for those 1-2 day trips.
The Printshop 2.0 Lets You Design Without Being A Graphic Designer
I love to see what programs like PhotoShop produce. However, I don’t have the time to learn that extensive (and wonderful) program. Well, the people at Encore USA must have been thinking about me when they came up with The Printshop. It is easy to use and comes with several templates for producing fliers, brochures, business cards and other printed material.
In an age when it seems everyone is sending out email and PDFs instead of printed material, you can get an advantage. Think of how you could send some physical pictures of that last convention to a prospect. Consider sending them in a nice frame for long-term memories. Print them on your own card stock using The Printshop and you’ll be able to stand out from the barrage of email that your prospect receives.
You can see an informative video interview I had with Jennifer Smiczek, the Product Director for The Printshop 2.0 at http://bit.ly/theprintshop.
The Printshop comes in three price levels from $29.99, $59.99 and $89.99. You can start with the entry level and gradually move up if you choose. Yet, for less than $100 you get a very nice, comprehensive package that can deal with many, if not most, of your printing needs.
I saw the templates and looked at what this can do. It is a nice product and for a small-business or a large company that thinks flexibility and agility, this is an excellent product to use. It can give you a competitive advantage in today’s marketplace.
This is also a good product to consider if you have been laid off and are looking for a good way to generate income. Using the templates they have (particularly in the $89.99 edition) you can develop some nice graphics and help to dazzle prospective clients with what you can do for them. This is a way for you to innovate your way out of any recession and generate the kind of income you want.
(The Printshop, 2.0, Priced from $29.99 to $89.99, http://ideas.printshop.com/)
Comment about Tech Tools from Terry
I love technology. You can tell from my website here how I use them. I believe that the right use of the right tools can greatly enhance what you do in business and in your personal life. However, the most important aspect of the tools is not the tools — it’s about the people.
That might sound counter-intuitive but it is absolutely true — and vital for your success in business.
I’ve seen many people through the years who focus on the “right technology” and think that just buying the right equipment will make them successful. Well, if it were that easy, everyone would be successful in business and no one would ever fail. Unfortunately, you have to do a lot more than just get the right equipment in business.
You have to get the right attitude to support others and help them. Think of the technology tools as ways in which you can serve customers more. Leverage tools like those I ilustrate here, the PrintStik and The Printshop, to help people. For instance, the PrintStik is great to make your commitments more firm with other people. It is great to remember appointments, important notes and ideas and more. This is what Relationship Marketing is all about.
Leverage the technology to help people. As you do that, you’ll be able to increase your business. Yes, the technology is good and there is always a new gadget or gizmo that we love hearing about. However, keep it straight and always focus on people first. That is the key to business success.
Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock
Social Media is one of the strongest forces in business today. It is generating a lot of business for those who do it right.
Recently I had an interview with Trey Pennington on Blog Talk Radio where we talked in depth about the similarities between using Social Media and how it relates to Relationship Marketing. I’ve talked about R-Commerce (Relationship Commerce) for a long time. In this interview I was able to share some specific ideas on how this can work for you in your business.
Listen to this audio (32:37) and learn. You can listen to it streaming or download the MP3 file for your information.
Leave a comment (below) and let us know what you think and what works for you. This will be a great way to share your information with others who can benefit. By doing that, you’ll also benefit. I look forward to your comments!
The Printshop is a very simple, easy-to-use graphics program that is ideal for home-based businesses or those who don’t want to be graphics design experts. This tool gives us mere mortals the ability to create fliers, brochures, business cards and more with easy templates.
Watch this video interview I did with Jennifer Smiczek, Product Director of The Printshop.
If you are a mobile professional or need to get some conference calls on your mobile cell phone, you need to watch these videos. Find out what is happening today and what you need to be aware of now.
Watch this short (1:47) video to get an introduction to these two marvelous devices. They’re both very inexpensive and highly practical and useful for conference calls, listening to audio (without batteries OR electricity!!!) and connecting with others. That is what Relationship Marketing is all about.
Next, here’s a video that illustrates the serious benefits you’ll have from the Griffin Technology AirCurve. This is an amazing device that uses no power (battery or electric) yet magnifies the sound on your iPhone. Watch this video and understand.
Watch this next video for information on a conference speaker phone that uses BlueTooth for hands-free operation. It works in the office, conference room and even in the car. Watch this and take some notes. You’re gonna like this one!
Recently I had a chance to work with some tech tools which can help you not only in your business but also in your personal life. I see technology as the tool we leverage to build quality relationships in business. Here are some that I recently experienced and wanted to share with you.
Libre eBook Reader PRO From Aluratek
I love reading. We know that today reading and assimilating knowledge is critical to success. The more one can read and process, the more information is available for connecting with others on common ground, acquiring new skills and enhancing life.
The new eBook readers are hitting the market in abundance. One that I recently tested is the Libre eBook Reader PRO from Aluratek. It is a reader that comes with 100 eBooks on a 2GB SD card. These books include popular classics like Walden by Henry David Thoreau, Aesop’s Fables, Gulliver’s Travels and more. You can purchase new books in the eBook format and read them. Often these books cost less than the more-traditional paper books.
As a devoted book reader myself I was anxious to experience it. This was my first dedicated eBook reader that I’ve used. I wanted to compare it to the hard copy book that we are familiar with for years. I’ll admit that I was leery of it as I like the kinesthetic experience of holding a physical book, turning the pages, and enjoying a good read.
Well, as a die-hard book lover, I have to tell you that this is another way to enjoy reading and it has some advantages over the other method. We are in the infancy of seeing eBook readers on the market. Kindle from Amazon and the Sony eBook reader are the two most popular now. However, the trend is for many to come out with their offerings and book lovers world wide are going to benefit.
My experience was that it took a wee bit of getting used to pressing the “Next Page” button vs. flipping a physical page. However, after just a few minutes I found the button-pressing routine not only acceptable but enjoyable.
I could expand my font size to a comfort level that was just right for my eyes. I could switch from landscape to portrait viewing, which was nice depending on the application.
I used a unit that the people at Aluratek gave me to evaluate. I have to admit I was impressed with the screen and how it compares with other eBook readers when we turn the page. Because it uses LCD technology the pages turn faster and there is no “flash” on a page turn which I’ve experienced with other readers. This is important when reading a long document.
Here’s a very important feature I loved: I was able to connect the USB they provide with the unit to my computer and copy some important PDFs that I have over to the eBook Reader. This opens a world of possibilities. I can print important articles or other web pages to a PDF format and then copy them to my eBook reader to review while on airplanes, when I have a few scrap minutes available and other strategic times. This can bring to life many of those documents which have been buried on my computer in an obscure folder.
The Aluratek model is very good and worth your consideration. To say I’m pleased with it is an understatement. It opens a new way of learning and reading. Yes, I still want my paper books. However, this opens a new way of reading which is most welcome for travelers and when you want to keep lots of information readily available.
(Libre eBook Reader Pro from Aluratek. www.Aluratek.com, Retails $249.00)
Able Planet Microphone And Headset For Connecting
Able Planet continues to produce high quality headgear that can help you in business. Their new Linx Microphone produces high quality sound for cell phone use as well as other applications. Linx technology is used to enhance the sound quality.
Able Planet designs all their products to initially work well for hearing impaired individuals. Once that threshold is attained, the resulting product will also work well for those with normal hearing. You can see 2 videos about these at http://bit.ly/6esi9P.
Their new headset, the Extreme Noise Cancellation Headphone is designed for maximum listening safety whether one is using gaming, Skype, audio listening or other activities. This is a product to look into not only for clear quality and richer audio but also for hearing safety.
Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock
The Consumer Electronics Show 2010 had a lot of good tools for business. Listen to this discussion I had with Rich Oppenheim about some specific trends and what is available that you can use in business to get a competitive advantage.
How can you sell e-books and other digital items on the Net? How can you leverage technology to reach customers? What can you do with a limited budget to reach customers and connect them with your books, audio and more?
Those are the issues I wanted to address when I recently interviewed Jason Pinter, a successful author selling books online. This is something you want to know about and listen to for information. If you are contemplating selling your books online or if you want to know how to boost sales, this is a must-watch video.
Here is a quick (3:11) video about the Consumer Electronics Show. On this video I share with you what I see as the 2 big trends at the show. More than that, I talk about how they will impact your business now and into the future.
This is information you need to know if you’re in business. Watch this short video, think about it, and let me know your comments. I look forward to hearing from you.
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