Jun 29
Did you see the news recently about Kodak killing the Kodachrome product? Yes, technologies come and go. Yet, in the midst of that we can do well as marketers if we adapt.
Here’s a short video you’ll enjoy that deals with the demise of Kodachrome and what lasts in business. In a tough economy, this is what matters most.
Let others know what is working for you by leaving a comment on this Blog (at the bottom). I’ll look forward to hearing from you and I know many others will as well.
Enjoy!
Terry
Terry Brock, MBA, CSP
Terry@TerryBrock.com
www.TerryBrock.com
July 1st, 2009 at 1:01 pm
Terry, possibly I have become more marketable because of what I have learned about cameras and computers (with your highly professional help on both), yet no camera or computer ever hired me to speak, direct a seminar, or coach a client. Always, that invitation comes from a person, which requires a relationship.
June 30th, 2009 at 6:16 am
Thanks for reminding us that we can uses technology to develop stronger relationships. Yes, Kodachrome has been used for many years to “create memories.” As you have been teaching us, we need to consciously seek to create special memories for our clients.
I echo Diane’ comments above about your book. It is a terrific guide for people who want to learn more about relationship marketing.
June 29th, 2009 at 8:27 pm
Thanks for the reminder, Terry! Technology is only a tool, and tools can change — but a solid, lasting relationship remains the ultimate goal. Although Kodachrome is going the way of the 8-track, MS-DOS, and the beeper, the need for meaningful relationships is more important than ever. Great post!
June 29th, 2009 at 6:55 pm
Great follow up to your last post, Terry. You sure are on song! Thanks for keeping it real and human in an often-scary world. Best regards, P.
June 29th, 2009 at 6:21 pm
Terry;
Glad to see you promoting your book, “Relationship Marketing: It’s NOT About E-Commerce (Electronics) It’s About R-Commerce (Relationships)”
This book contains information for anyone who is serious about marketing a business needs! I’m almost finished reading it and I’m going to go back and revisit all the links you’ve provided. Excellent job on providing much needed information in an easy to read – amazingly enough non technical – format. : )
June 29th, 2009 at 4:19 pm
I have always believed (and have first-hand experince) that a well established relationship will allow you to introduce new technology to a client.