By Terry L. Brock
Here we go! It is a great time for learning and discovering things that we never thought possible. With these unconventional times we have to be willing to do things in unconventional ways. This means a big shift in what we were doing, the skills we bring to the marketplace and even how we think. These unconventional times call for unconventional tactics.
The good news is that we will be better in the long run for having “cleaned up” our style. However, it won’t be easy. Some will choose to give up rather than adapt. However, Darwin was right that we have to adapt and change in order to survive.
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Here’s an audio enhancement of this article (below). This is NOT just reading the text (you can do that) but enhancing and amplifying it as only audio can. You can listen to it streaming or download as an MP3 file and listen on your own MP3 player. Listen and Enjoy! – Terry
Total Time: 7:58
Download File as MP3 Audio Here
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You know, times like these can be exhilarating as it brings out the best in us. It forces us to draw from resources deep within. We have to become better people and change. You know that person you really wanted to become and the things you wanted to accomplish? Now is a great time to begin anew and make it happen.
Here are some time-honored steps that can help you make real-world, practical change.
1. Become Different And Better. Become the person that you really want to be and who the market is asking for. Come on! You know there are things you should do and you just never made it happen. Be willing to pay the price now to make it work. These are “cold water splashed in your face” times. How you deal with it makes all the difference. Take matters into your own hands to become the better person you know you really want to be and can become. Make it happen.
2. Crave Education. Think about it. You are not going to get better unless you learn and acquire the skills to be the person you want to be. This requires work. It requires a craving, a longing for education and learning like never before. Devour books. Absorb educational audio and video. Take the classes and seminars necessary. Hire the coaches who can help you acquire new skills. Pay whatever price is required to become a better, more fully-educated person. I don’t necessarily mean formal education, although I’m a huge fan of that. Get to know what is required and get to know your local library. Getting the right education is no longer optional. You have to go where the food is!
3. Stop It Already! In order to bring the good into your life you have to eliminate those activities, habits and people which are holding you back. Turn off the TV! Unplug your video games. These mindless activities don’t contribute ultimately to you becoming a better person. Replace that time with education and being around quality, life-enhancing people. Think about what you can eliminate from your life that is holding you back. You only have 24 hours each day so you have to eliminate something to replace it with positive, income-enhancing possibilities. Think about those activities that aren’t helping you and put then into your own “Stop doing that!” category.
4. Be Creative With Your Re-Creation. You shouldn’t eliminate recreation but you must carefully choose how you invest that time. Instead of mindless TV, bathe your mind with quality, life-enhancing and uplifting quality music. Spend quality time with wonderful people instead of watching silly actors on TV or emotionally wrenching news coverage. Read classics. There is a reason they are considered “classics” and that means it is worthy of the time to read them. The best part is that this healthy recreation can be dirt-cheap. A Sunday afternoon with the family by the lake, playing outside or other activity can cost next to nothing. Yet, the results and benefits can be priceless. Raise priceless to the power of “WOW!” when you do it with loved ones.
5. Develop Persistent Optimism. I hear the cynics wailing about this now. They think that optimism is merely a charade covering reality. True optimism has a dogged-determination to find the good in whatever situation happens. It is how things are accomplished. How many cynics do you see who are really successful anyway? Make it your purpose and commitment to face life as a “realistic optimist.” Know what is happening and find a way to improve and make it better.
These steps will help you personally, which is the core for growing financially. We are in unconventional times. They call for doing things unconventionally. Yet, we will prosper in business and personally when we embrace the time-honored principles of learning, growing, serving others and being persistently, pragmatically optimistic. Look for ways to serve others and help them solve their pain and you will do very well yourself. This is how our ancestors made it through their tough times. It is how we will make it through whatever happens to us.
Copyright © 2009, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached at 407-363-0505, by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: TerryBrock.






February 17th, 2009 at 2:37 am
Another word-perfect delivery. Take care, Terry; people may start nominating you as a religion on their census forms! Catholic. Jedi. TerryBrock.
February 12th, 2009 at 10:32 am
Terry,
I really needed to hear this message. Easy call to action-especially the optimism, I have learned so much from you over the years. Thank you for this great message this week!
ED
February 12th, 2009 at 5:03 am
Comment to Russ Consentino, Yes, I know what you mean. Most sane people wouldn’t do all three audio, video and text! However, I’ve never been accused of being sane!! Don’t do all three every week. However, have the ability to do more than just text. Have a quick webcam you can use. Create a quick audio file. That rich multi-media presentation delivery option givesyou the ability to stand out in a crowd of every other competitor sending simply text (how 20th Century!). Thanx for your comments. Terry
February 11th, 2009 at 9:09 pm
great stuff Terry! you are amazingly talented. thank you for the information —
February 11th, 2009 at 8:54 pm
Your message was inspiring, but realistically, who has time to send our messages out in 3 formats? As a Manufacturer’s Rep, I’m under more pressure than ever to perform, which means more time in front of clients and less time at a desk. For now, I’ll stick to the written word.
February 11th, 2009 at 8:42 pm
Terry, hi–
You mean I should be communicating with something other than my #2 pencil? Well then, you’ll be glad to know that I bought an IBM Selectric Typewriter the other day, so now I have the best and latest word processing equipment (a term I heard recently) available. Isn’t it wonderful how that little ball of type jumps around and around! I’ll be the envy of my competitors, for sure.
Pls help me on this, though. The phone company says it can’t find a replacement for my worn out rotary dial phone. Has something changed on this?
Gotta run now. The drug store says that the film I sent in 10 days ago is ready now. Wow, they are fast! I hope that at least 60% of the shots turned out OK.
Oh, wait. . .I just watched your video. Guess I will have to put the rabbit ears away and sell my Philco TV.
Gosh, life has moved so fast recently. Suppose I better read your stuff some more. A friend said I could even listen to you on Eye-Pod, whatever that is.
We’d better get together soon, Terry. Somehow, my business is slipping. One client sounded funny when I told him I would send a telegram to confirm our contract. Think he doesn’t know about Western Union yet?
More seriously, friend. . .you challenged us, as always. And more importantly, you provided vital information and direction.
All the best,
Bill
February 11th, 2009 at 6:49 pm
Wow. If I didn’t know better I’d think I was listening to Earl Nightengale on that audio.
Great to see you practicing what you preach – give the customer what he/she wants. In this case, we get to choose from 3 different modalities! Love it.
All points are excellent but #4 was my favorite. “Spend quality time with wonderful people”
Thanks for keeping us motivated and inspired.
Good luck tomorow at NSA Winter Conference in Orlando. Rock the house!
February 11th, 2009 at 6:29 pm
Hi Terry,
I would a 6th .Plunge Right IN! – If you have a great idea and able to live with the risk involved, just plunge right in! Results only happen if you take action. Most of the time our fears are unfounded. If things don’t happen the way you plan, you either found a goldmine or you learn a valauble lesson. Either way, you come out a winner!