To be successful in business you need more than just one thing. I see people stumble in business all the time who have many of the elements but not all.

In this issue, I interview noted international business strategist, Niki McCuisition. She is a person who helps businesses around the world develop the right strategy to reach customers and increase profits. She has done a lot of video work in the Middle East. In this interview, she shares some experiences she had in Israel and the lessons she learned about helping doing more than the sound bite, yet how important it is.

Niki is a very successful woman entrepreneur who can teach all of us. Be sure to leave a comment here (below) with your reaction to making a good sound bite.

To reach Niki you can send an email to:

Nikin@NikiMcCuistion.com

or visit her website at www.nikimccuistion.com